SEAM

Is this the shopping app all men need to download?

Being a lover of menswear and growing up with deep roots in streetwear, shopping is a complicated process for me. I still want dope streetwear and admittedly still follow the hype sometimes (if the product is well executed), but more often than not I still look for the things I looked for growing up. What’s a super dope product that isn’t gonna be worn by everyone and their mom? What are the brands that are putting out quality and have a good story or mission? The right fit can absolutely change your attitude, and whether it’s a suit or a hoodie I love the feeling of going out wearing something I love. It’s even better when I get asked about it and get to flex a bit. 

I love streetwear, like a deep passion that I love to pursue. Still, even I don’t have time to look through brands and products to find what’s fresh and not EVERYWHERE. Even worse, sometimes I’ll find a brand that I fuck with heavily but then retailers will only carry a handful of items from their collections. 

Enter Jake Woolf. 

My first introduction to Jake Woolf was as an author at GQ. GQ isn’t the deepest dive into menswear but for me, it’s the most influential and is the backbone for all menswear literature. Sure, it’s more than a style magazine, for years Jim Nelson’s political pieces gave me insight and depth on topics I was unfamiliar with. Still, for me, GQ has first and foremost been a publication about how to be stylish. My three favorite contributors are Mark Anthony Green (The Style Guy), Angelo Flaccavento back when he wrote style articles for GQ Italia, and Jake Woolf who was an expert on topics like high-end streetwear and sneakers. Last year Woolf left GQ and teamed up with Justin Hruska and Nate Brown to launch SEAM. 

Seam is an app that carries some of the best brands you know, and some you’ve never heard of. They have brands I love like BILLY LA and Public School but also introduced me to some like Satisfy Running and Dertbag. 

Their own SEAM products are also dope streetwear and they’ll soon carry A.P.C. which is a huge deal. 

SEAM does a daily drop, so every day users have the chance to win a totally free product. They write and publish excellent articles that educate and inspire in their “Stories” section. And maybe most importantly, they find the brands that I wish I had the time to find myself. At the end of the day this app is an essential for the well dressed man to nail casual looks and learn something along the way. Stop paying resale for Supreme box logos and start having real style again. 

Download SEAM here: and use my referral code GC005560